When you want to control how much you spend on your online advertising campaign, pay-per-click (PPC) is the best resort. With this option, you can generate more traffic from your target audience right away, instead of waiting months. PPC allows you to get maximum exposure, while staying within your budget – that’s why a lot of businesses use this tool. You only have to pay money when someone clicks on your ad.You get to decide how many clicks you want to pay for each month, so that you never go over your limit. At Stuart Morris Consulting, we can help you to develop a PPC campaign that is targeted and search engine optimized. With our PPC campaign management, you can have peace of mind in knowing that your online marketing is in the hands of experts.
We Know How to Make PPC Campaigns Work A lot of people try to launch their own PPC campaigns, only to fail horribly. Why waste money when you can have an expert from our company manage your PPC campaign for you? We will do an analysis of your company, research related keywords, research your market and use A/B testing to see which ads perform the best. Search engines use an auction model to determine which ads will be displayed at higher positions than others. However, the strategy we use will be based on your website goals and budget.
Web Analytics to Maximize Conversion Rates
In order to ensure that your ads are performing well, we use web analytics tools to help us determine which ads are converting to sales and which aren’t. As we run A/B tests of various ads, we will use the process of elimination to root out the good ads from the bad.
Don’t waste money on PPC ad campaigns that don’t convert. Allow us to develop a solid plan for your advertisements – give us a call today!