When visitors come to your website, how are they engaged? If your content doesn’t explain who you are, what you offer and have a call to action, you’ll see a lag in conversion rates. The content on your homepage should be engaging enough to get visitors interested enough to stick around and take a look at the rest of your site.However, you have to consider that not all inbound links will point to the homepage, which means you need to make sure that all of your main content pages are written in a way that will engage first-time visitors and lead them to the next step of whatever you’re trying to make them do.
Creating a Content Strategy: Your content is what brings in traffic and keeps them there, and if written well enough, and your product or service pertains to the visitor, it will lead to more conversions. The first step of any strategy is to develop a plan around the goal of your company, which is either to make people buy, subscribe, interact or call your business. At Stuart Morris Consulting, we will develop a content creation strategy that consists of:
- Engaging content that uses the voice of your business
- Calls to action to convert visitors into leads and leads into sales
- White-hat search engine optimization for increased inbound traffic
The goal of our content is to promote action and customer loyalty. When people find your website on search engines or click on an inbound link to your site, the bounce rate should be minimized. In order to do that, your content has to be written in a way that will speak to the right audience. Content is a form of marketing, so careful planning around the language and style that is used is ideal. Our experts will research your audience, so that the content suits the prospects you’re looking to attract.
Need content for your website? Call Stuart Morris Consulting now and we will help you develop a content strategy that will boost traffic and conversion rates for your business.
Want to know more about SEO. Check out our SEO 101 page.