Social media isn’t just a way to keep in touch with your family and friends. With the right strategy, you can use social media to reach out to your audience, bringing in more traffic and higher conversion rates. Of course, it takes more than just creating a Facebook or Twitter account and posting messages to have a successful social media marketing campaign. By getting social media consulting from our experts, you will be able to implement a strategic marketing plan that will encourage followers and interaction.
Developing a Marketing Strategy Around Your Business
There are different forms of social media that you can use to engage with your audience, including blogs, Facebook, Twitter, LinkedIn, YouTube and Instagram. A lot of business owners make the mistake of using every social media network, thinking that it’s the key to increased traffic. Jumping onto every new social network that rears its head isn’t going to get you far, at least not without a solid strategy. For instance, creating an Instagram account for a voip telecommunications company wouldn’t make sense, but it would for a chef, who can showcase their favorite dishes.
Here is a look into how each of the social media mediums can be used:
- Twitter: Ideal for quick-paced interactions, such as for releasing timely news, discounts and conversations.
- Facebook/Google+: Excellent way to build a fan base to have conversations with. Allows you to share photos and video.
- YouTube: When showing is better than telling, this is the option to go with.
- LinkedIn: Interaction with B2B companies. Allows you to create groups, post comments, videos and photos.
If you aren’t sure where you’d fit, our social media specialists can help you.
We Have Social Media Experts with Industry Experience
At Stuart Morris Consulting, we offer social media strategies that include a thorough analysis of your business, target audience and competitors. We’ll then advise you on which social media mediums are the best choice for your particular needs. The message and voice of your company will also be discussed, so that you can have a unified approach on all mediums. Working with us saves you time and energy because you’ll have an ongoing strategy that is less trial-and-error, and more result-driven.
To get started with a social media strategy for your business, give us a call for a consultation.