When you need people to find your website, online advertisements can be a great tool. Since we live in a digital age, paper ads no longer cut it. The best way to reach a large audience is to go where they are – social media networks and search engines. Social media advertisements and pay-per-click (PPC) ads are two of the best ways to not only increase traffic to your website, but to bring in visitors that are looking for what you have to offer. Social media ads and PPC can be used for your eCommerce website, business website or blog.
Why Use Pay-Per-Click Even if your organic search engine optimization is bringing in a good amount of traffic to your website, they aren’t great for getting instant results. It can take months for your SEO strategy to begin working. When you purchase a PPC ad on Google, Bing or other search engines, the listing goes up within hours and it can begin bringing in traffic immediately.
Why Use Social Media Ads
It’s no secret that everyone spends hours daily on social media networks, and for businesses, this is good news. Now that you can place ads on social media networks, you can capitalize on your social media presence. If you know where your target audience likes to spend most of their time socializing, you can place ads there. A lot of businesses are using Facebook and LinkedIn ads to attract new prospects to their website.
In order to launch a successful ad campaign using PPC or social media ads, you’ll need to have a strategy. At Stuart Morris Consulting, we have experts that can assist you with developing ads that will generate leads and improve conversion rates. Give us a call today to begin your next ad campaign with advertising specialists at your side.